Blog posts from category: Observational Research

  • Human Factors Engineering

    Human Factors Engineering

    Human Factors Engineering (HFE) is a multidisciplinary field focused on designing systems and products that align with human capabilities and limitations. 
    This article delves into the realm of Human Factors Engineering, exploring its fundamental principles, applications, and contributions to enhancing overall system performance.  Read more

  • Neuromarketing

    Neuromarketing

    Neuromarketing represents a cutting-edge intersection of neuroscience and marketing, aimed at unraveling the mysteries of consumer decision-making. This article delves into the realm of neuromarketing, exploring its foundational principles, methodologies, ethical considerations, and the transformative impact it holds for the marketing landscape. Read more

  • Mangold Observation Studio Aerospace

    Mangold Observation Studio Aerospace

    Mangold Observation Studio is the ideal software suite for multimodal acquisition of physiological data and behavioural responses in aerospace simulation. Read more

  • Mangold Observation Studio in UX and Usability Studies

    Mangold Observation Studio in UX and Usability Studies

    Mangold Observation Studio is the ideal software suite for multimodal recording of physiological data and behavioural reactions in user experience and usability studies. Read more

  • Mangold Observation Studio in Automotive Research

    Mangold Observation Studio in Automotive Research

    Mangold Observation Studio is the ideal software suite for multimodal recording of physiological data and behavioural reactions in user experience and usability tests in vehicles. Find out more about the versatile application possibilities of the software here. Read more

  • Mangold Observation Studio in Healthcare

    Mangold Observation Studio in Healthcare

    Mangold Observation Studio is the ideal software suite for multimodal recording of physiological data and behavioural responses in healthcare. Read more

  • Human Factors Engineering in Automotive Testing

    Human Factors Engineering in Automotive Testing

    Human Factors Engineering in Automotive Testing is a multidisciplinary field that investigates the interaction between human drivers and vehicles during testing phases. This article explores the foundational principles, methodologies, applications, and the transformative impact of human factors engineering on automotive testing, with a focus on enhancing safety, comfort, and overall driving experience. Read more

  • User Experience

    User Experience

    User Experience (UX) has evolved into a critical aspect of design and technology, encompassing the holistic interaction users have with products, services, or systems. This article provides a comprehensive exploration of User Experience, covering its definition, key components, measurement methods, and its impact on various industries. Read more

  • Human Factors Engineering in Aviation

    Human Factors Engineering in Aviation

    Human Factors Engineering in Aviation is a critical discipline that examines the interaction between humans and the aviation environment. This article provides a comprehensive exploration of the role of Human Factors Engineering in aviation safety, covering key principles, challenges, advancements, and its crucial impact on the design and operation of aircraft.  Read more