Understanding Eye Tracking: Seeing Through the Eyes of Your Participants
Discover how eye tracking technology allows researchers to understand visual attention and behavior, providing invaluable insights into user experience and human cognition.
Tag: Eye Tracking
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Neuromarketing - Decoding Consumer Behavior with Brain Science
Explore the intersection of neuroscience and marketing as we delve into neuromarketing principles, methodologies, ethical considerations, and its transformative impact on understanding consumer decision-making.
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User Experience Labs - Successful Products through Professional Usability Studies
Learn how Mangold creates professional usability lab solutions for conducting user experience research and usability studies, featuring synchronized video recording and eye tracking capabilities.
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Look me in the eye, baby!
Explore a behavioral study using INTERACT to analyze mutual gaze patterns during face-to-face conversations, revealing insights into eye contact perception and personal gaze patterns.
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Eye Tracking Hardware for the Future
Explore the latest improvements in eye tracking technology with the VT3 mini eye tracker, featuring enhanced design, increased head motion tolerance, and superior outdoor performance
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Visual Appeal of Destination Web Pages
An exploratory eye-tracking study examining how Generation Y users interact with tourism destination websites, conducted using Mangold Vision eye-tracking technology.
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Comparison of E-shops with Eye Tracking
A detailed eye tracking study comparing e-commerce websites using Mangold Vision at the University of West Bohemia, examining design patterns and user behavior to improve online shopping experiences.
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Eye Tracking Testing in Comparison to Classic User Testing of Websites
Comparative study analyzing the effectiveness of eye tracking versus traditional user testing methods for website evaluation, using Mangold Vision eye tracking system
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Synchronous Eye Tracking with Multiple Eye Trackers
Discover how to conduct usability testing with multiple eye tracking devices simultaneously using Mangold LogSquare and Mangold Vision software for advanced research setups.
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