Explore quantitative, qualitative, and mixed-methods approaches to behavioral research - covering experimental design, observational coding, ethical considerations, and research software (2026 Edition).
Learn what behavior is in psychology and science - covering overt vs. covert behavior, behavioral coding, social behavior, and multimodal research methods.
Discover how consumer neuroscience and biometric methods like EEG, fNIRS, and EDA are used to measure consumer happiness. A scientifically grounded look at hedonia, arousal dynamics, and ethical boundaries in product marketing.
Discover what Mangold Observation Studio is and how it empowers researchers in UX, automotive, healthcare, and neuromarketing to conduct multimodal, sensor-driven observational studies.
How INTERACT solves the central challenge of video-based behavioral observation: precise timestamps, overlapping events, iterative analysis, and integration of physiological data - methodologically grounded.
Understand the key differences between unconscious, non-conscious, and pre-conscious mental processes - covering implicit memory, subliminal perception, EEG/fMRI methods, and decision-making.
Explore INTERACT's unique features: 360° observational research, unlimited coding methods, open CSV format, Python integration, reliability checks, and native Windows & macOS support.
Learn how to reorganize your coding system to enable more statistical calculation options in Mangold INTERACT.
Mangold INTERACT software - A quick overview of Mangold INTERACT, covering video playback, coding systems, transcripts, data analysis, state-space grids, and rater reliability.